Creating & Marketing An Audio Book

When it comes to the topic of creating and marketing an audio book - the number of possibilities are endless. For internet advertising to print and media campaign, fro technical software to the simple recording program - audio book publishers certainly have a few important decisions to make before plunging in to a new audio book recording.

So, just how should they approach these issues? Should they opt to work everything out themselves - which may run the risk of wasting time, or is it simply easier to choose to outsource - at a cost? The question unfortunately is just like the familiar rhetorical question - "how long is a piece of string?". Clearly, it depends of the situation that a publisher is in at any moment, and their ability to do the audio book recording themselves. 

Options For Creating An Audio Book.

Most professionally recorded and constructed audio books are developed and created at a specialty "audio book facility". Here, they have the correct equipment and tools to get the audio book recorded quickly, and to a high quality. However, as mentioned earlier - this can be quite expensive. 

As a general guide, published books which are already bestsellers, or the "next in the series" type books should opt to outsource audio book creation, to ensure the highest possible recording quality. These books already have a proven track record of demand, and hence - spending extra money on an audio book will probably be a low risk venture.

For books which are brand new to the market, the opposite applies. Because of the lack of solid performance data - an audio book would be a risky idea, assuming that it was an outsourced job. Hence, you could either wait for the text to be launched, or create the audio book yourself, to ensure the greatest chance of success.

The Marketing Question.

Many people are forced to choose between online marketing and print or text marketing mediums when it comes to audio books. Only the most highly successful and hyped books will receive a combination of all marketing techniques. 

As far as cost efficiency goes however, internet marketing of audio books is by far the superior method - as it allows for the entire sales process to be performed electronically (ie. marketing, selling, delivering).